How to Get Your First 100 Users in 45 Days
A step-by-step playbook for solo founders and indie hackers to systematically acquire your first 100 users using TikTok, Reddit, and SEO. Learn the exact strategies that work.
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Getting your first 100 users is the hardest part of building a startup. But it doesn't have to be guesswork. Here's the exact playbook we give founders inside Ovedo.
The Three Channels That Actually Work
After analyzing thousands of successful launches, we found that three channels consistently deliver results:
• TikTok/Reels: Short-form video content that goes viral
• Reddit: Real-time engagement with your target audience
• SEO: Long-term organic traffic that compounds
Week 1-2: Foundation
Set up your Reddit Monitor for your niche, generate your first batch of TikTok scripts, and research competitor keywords. This foundation phase is crucial—don't skip it.
Week 3-4: Content Creation
Post 3-5 short-form videos weekly, engage in 15+ Reddit conversations, and publish your first SEO-optimized content. Consistency is key here.
Week 5-6: Scale & Convert
Double down on what's working, expand to new subreddits, and refine your messaging based on feedback. By day 45, you should have your first 100 users.